The Bridal Merchandising Manager plays a critical role in shaping how products are presented across all marketing channels, print and digital.
This position is responsible for leading strategies that enhance the customer experience and drive high-conversion shopping journeys.
By leveraging data and consumer insights, the merchandising manager ensures that product placement, content alignment, and merchandising decisions are optimized to meet business goals.
This role collaborates closely with cross-functional partners to influence digital merchandising strategies across key site areas, including homepages, category pages, product recommendations, and promotional landing pages.
In addition to digital channels, the merchandising manager contributes to the selection of product assortments for print marketing materials, internal visualization, and external events, ensuring a cohesive and compelling brand presence
Key Responsibilities:
Collaborate on and influence site merchandising strategies across key areas such as the homepage, category pages, banners, carousels, and navigation to support brand and business goals.
Lead the product selection process for print marketing initiatives, including catalogs, flyers, and signage, ensuring alignment with seasonal campaigns and business objectives.
Curate product assortments for internal and external events such as trade shows, showrooms, and customer meetings—reflecting market trends and performance data.
Optimize online product assortment, hierarchy, and sort strategies to improve product discoverability and drive conversion.
Partner with cross-functional teams to enhance product visibility in search results, SEO, and digital marketing campaigns.
Analyze customer behavior and digital performance metrics to inform merchandising decisions and identify opportunities for improvement.
Collaborate with creative teams to deliver engaging, shoppable content that aligns with promotional calendars, product launches, and marketing themes.
Conduct regular audits of the website to ensure product data, images, inventory, and overall presentation meet quality standards.
Build and maintain cross-functional relationships with key stakeholders including Data, Digital Merchandising, Customer Experience, and Product Development.
Work with analytics and data teams to develop reporting dashboards and share performance insights and actionable recommendations.
Stay informed on eCommerce trends, best practices, platform capabilities, and competitor strategies to continuously improve the customer experience.
Lead or contribute to cross-functional projects such as new feature implementation, site enhancements, and customer experience initiatives.
Qualifications:
Basic Qualifications:
Bachelor’s degree in Business, Marketing, Merchandising, or a related field.
4–6 years of experience in eCommerce merchandising, digital marketing, or site operations.
Strong understanding of online retail strategies, conversion funnels, and digital merchandising tactics.
Proficient in using tools such as Google Analytics, heatmapping platforms (e.g., Hotjar, ContentSquare), and reporting tools (e.g., Tableau, Looker)
Preferred Qualifications:
The ability to use analytics to drive decisions and project ideation across categories on Stuller.com and print channels.
Strong prioritization skills with the ability to manage multiple projects under tight timelines.
High energy, self-motivated, and results-driven with a passion for excellence.
Curiosity for emerging ecommerce trends and a desire to share insights with the broader team.
Proven ability to lead initiatives and collaborate effectively in cross-functional environments.
Experience with on-site search, product recommendation engines, and personalization tools is a plus.
Experience in fashion, beauty, jewelry, or consumer goods industries is a plus.
