Business Life Cycle

Business Life Cycle presented by LEDA is an education series designed to guide entrepreneurs and micro business owners through different phases of the business cycle. In this program, you will learn about concepts, exercises, tools, and resources to grow your business. If you’re an entrepreneur looking to transform an idea to a reality or if you’re business owner/operator looking to enhance your business or boost sales—this four-part series is for you.

Attendance at all four sessions is encouraged, but not required. Register for each session you want to attend. Lunch will be provided at each session.

Check in/Lunch: 11:30 a.m. to noon | Program: noon to 1:30 p.m.

Registration via Eventbrite

Wednesday, April 3 | Creating Your Foundation: Business Plans

• Compare Business Plan and Business Model Canvas
• Outline Business Model Canvas
• Business structure: Explain sole proprietorship, partnership, LLC, S-Corp, and others

Presenters: Corey Jack (Jack & Associates), Destin Ortego (Opportunity Machine), Brittany Deal (LEDA)

Wednesday, April 10 | Growing Your Audience: Bullseye Marketing

• Growth Marketing Strategies
• Consider the Target Audience
• Traction Channels

Presenters: Theresa Goldkamp (Opportunity Machine), Tom Cox (Golfballs.com )

Wednesday, April 17 | Developing Your Goals: Strategic Planning for Business

• Mission Statement, Environmental Analysis, SMART Goals, and Planning Horizon
• Business Development Strategies and Certifications: B-to-C, B-to-B, Government Procurement, and more

Presenters: Dr. Patricia Lanier (UL Lafayette)

Wednesday, April 24 | Financing Your Future: Funding, Capital & Loans

• Banks and Alternative Finance Companies
• Type of Loans and/or Funding Resources
• Financial Programs and Resources

Presenters: Brandy Ledet (Louisiana Economic Development), Lauren Titus (Small Business Development Center), Kristen Trahan (Chase), Eddie A Buttross (First Horizon)